Magnific
A rebuild that finally let the product pages rank.
eCommerce · Websites, SEO
+214%
organic revenue in 8 months
+100
keywords into the top 10
-38%
page load time
The content was fine. Google couldn't reach it.
A catalogue of several hundred products, most of them invisible to search. Faceted navigation was generating tens of thousands of near-duplicate URLs, and the crawl budget was being spent on parameter combinations nobody would ever search for.
Meanwhile the pages that deserved to rank sat four clicks from the homepage with no internal links pointing at them.
What we did
What we did.
Fixed the crawl first
Canonicals, parameter handling and a rebuilt XML sitemap, so the crawler spent its budget on pages that could actually convert.
Rebuilt the category layer
Category pages became real landing pages with their own copy and internal links, rather than bare product grids.
Wrote for buying intent
Comparison and buying-guide content aimed at the searches that happen just before a purchase decision.
The result.
Organic revenue more than tripled over eight months, with most of the gain coming from pages that already existed and simply couldn't be found.
Services used
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