TikTok Ads
A TikTok ads agency for while attention is still cheap.
TikTok remains under-priced relative to attention, and it punishes anything that looks like an advert. That trade — cheaper reach for native creative — suits some businesses and not others.
Why it matters
It is a creative channel wearing an ads platform's clothes.
Repurposed television or Instagram assets fail here reliably. The platform's audience is unusually good at spotting production values and scrolling past them, so the work is native-feeling video made for the format.
That is the real cost, and it is why we will tell some businesses not to bother. If you cannot produce a steady stream of short video, or your buyer is a procurement committee, your budget works harder elsewhere.
When it fits — considered consumer purchases, strong visual demonstration, a younger buyer — the cost of attention is still materially below Meta, and that gap is worth having while it lasts.
Native or nothing
Repurposed brand film underperforms here, consistently.
Honest fit test
We'll tell you if your budget belongs on another platform.
Questions
Frequently asked.
The demographics have widened a great deal — it is no longer a teenage platform. Whether your buyer is there in useful numbers is something we check before recommending it, not after.
It helps, but no. Product demonstration, screen recordings and creator partnerships all work. Faces build trust faster, which is worth weighing.
Around £1,500 over six weeks, alongside enough creative to learn something. Less than that and you will not know whether the platform failed or the creative did.
Would TikTok work for you?
We'll give you a straight answer, including no.
No sales pitch. No obligation. Reply in 24h.