Magnific
The leak was in the checkout, not the ad account.
eCommerce · Websites, Paid Ads
+56%
conversion rate on the same traffic
-22%
cost per acquisition
They were about to double the ad budget.
Traffic was healthy and rising. Revenue was not. The instinct was to buy more traffic, which would have multiplied the problem rather than solved it.
Session recordings showed the drop-off precisely: a forced account creation step, and delivery costs revealed only at the final screen.
What we did
What we did.
Removed the forced account
Guest checkout, with the account offered after the purchase rather than demanded before it.
Showed delivery early
Costs and dates on the product page, so nobody reached the final step and felt misled.
Rebuilt for mobile
Where two thirds of the traffic was and a third of the revenue.
The result.
Conversion rose by more than half on unchanged traffic. The ad budget stayed where it was, and cost per acquisition fell because the same clicks started converting.
Services used
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